photo by Nate Wood

Shoebiz + Saucony Originals want to send you to the Treasure Island Music Festival!  Enter to win VIP passes to the festival by telling us which world record YOU would like to see set at the Treasure Island Music Festival!  You must come into one of the participating Shoebiz locations to enter.

Shoe Biz II-Dinostore: Sneaker Pit
1553 Haight Street
San Francisco, CA 94117
p: 415-861-3933
f: 415-861-3005
11AM to 7PM Mon thru Sat
12PM to 6PM Sun

Shoe Biz - Mission
877 Valencia Street
San Francisco, CA 94110
p: 415-550-8655
f: 415-861-3005
12PM to 7PM Mon thru Sat
12PM to 6PM Sun

Shoe Biz - Noe Valley
3810 - 24th Street
San Francisco, CA 94114
p: 415-821-2528
f: 415-861-3005
11AM to 7PM Mon thru Sat
11AM to 6PM Sun

Prize pack includes a VIP pass for you + a guest (two passes total), two pairs of Saucony Originals Jazz, and the opportunity to set any record you want with Saucony Originals and the Universal Record Database.  In order to win, a record must be quantifiable and breakable.  Entries will also be judged based on wit, creativity and originality by the Universal Record Database guys! Winner will be notified by Thursday October 15 at 5pm PST.

Saucony Originals is packing up headbands, knee socks, (of course) sneakers and heading to the West Coast for another crazy fun festival! We’ll be at Treasure Island Music Festival in October and we’re bringing along our buddies from URDB again! We had a blast in Chicago at Pitchfork want to see even crazier records attempted and broken in San Francisco. Below, to get your creative juices flowing, we’ve listed out 24 records in which the holder of the world record at the end of the weekend will receive a pair of Saucony Originals. We’ll also be keeping track of super fun, original and creative records that you come up with to reward with a new pair of kicks.

More fun events and things to do during and around the festival coming up! Check back to find out how to score some free shoes and maybe do some good in this world!

The word is in! Below is a list of records that were set or broken along with their holder’s name.*

Keep an eye out for the hilarious video of each one of these (plus many more) to start popping up on URDB.org next week.

* Final statistics are pending URDB official confirmation.

The bands aren’t the only talent at this year’s Pitchfork Music Fest — the festival goers are really impressing us with their record breaking skillz. Yesterday we saw people break the world record for fastest time to shave one’s mustache and longest time hula hooping on one leg, just to name a couple. If they and the others on our scoreboard hold those records by day’s end today they are going home with a new pair of Saucony Jazz.

Yesterday we also gathered 48 people to set the record for “largest group of people to sing ‘Saturday in the Park’ by Chicago.” Today we’ll try to set the record for most people with their shoelaces tied together.

Meanwhile some of our favorite bands continue to entertain on the three stages. You can check out coverage from our Chicago office teams Venus Zine and WXRT plus our pals from NYC Heeb Magazine.

We’re reporting live from the Pitchfork Music Festival in Chicago where, along to the sounds of excellent indie bands from Built to Spill to Frightened Rabbit to The Black Lips, Saucony Originals is setting world records with the Universal Record Database.  Day one saw some daring record setters taking on challenges like “most temporary tattoos worn at one time” and “most kick drum hits in ten seconds.”  We’re still waiting for someone to set the bar for “fastest time to shave one’s mustache” - c’mon!

Meanwhile backstage we have bands signing a shoe for a charity auction to benefit Saucony’s Run for Good Project to promote healthy lifestyles to kids. Big thanks so far to Yo La Tengo and the Jesus Lizard for adding their signatures to our sneakers.

We’re excited today to check out The Antlers, Beirut, Cymbals Eat Guitars and to see our pals The Pains of Being Pure at Heart.  Bowerbirds also play today and will attempt to set the record for “largest average head size in a band with a female member.” Think they can do it? More updates from Pitchfork Fest soon!